A question that haunts several people… Promoters, Managers, Principals and other stake holders. Why do Educational Institutions fail? or How will they succeed?
1. Reputation or brand of a school/college can either give a new school/college boost or simply kill its reputation further.
Today, franchising has almost swallowed the entire world market and even educational institutions have fallen prey to the custom. It usually helps a new promoter or entrepreneur to establish a business faster but on the contrary it gives them little time to settle themselves. Unlike branded products, service cannot be replicated. The chances of two service points to be alike are sparingly meager. So one has to be ready to pay the price of higher expectations almost instantly if they fail to match up with the brand they are promoting.
2. Brand or not, service sector requires discipline, promptness in service, dedication and above all passion.
When we imagine of a good customer service experience, we imagine of places where people were surprisingly polite, organised, dedicated in what they did, had answers to all our questions and were ever ready for us as if they were expecting us.
Be it a mobile phone service provider, a sweet meat outlet, a coffee shop or a reputed Educational Institution, all have to ensure that they provide quality service with only difference that Educational Institutions have to perform a noble task and enjoy the privilege of being highly recognized and regarded in a society. Teachers, Professors and other staff have to be passionate about what they do and should adhere to the core philosophy of institutions.
3. Good Mentors are not easy to find.
Mentors who facilitate the process of teaching or lecturing should be selected and trained with utmost care. Any compromise on this can prove fatal to organisation. Its ultimately mentors who deliver promises done by an institution. The way they behave, move, their attitude towards the job, almost everything reflects on the brand the stake holders wish to create.
4. Transparency is the key
Educational institutions do not see the necessity of being transparent. Often the energy, money and time spent in trying to hide information or flaws is ridiculously higher than what is required to correct the situation. To error is human and human beings constitute all the societies, groups and companies.
5. Sell what is there now and not what would be in future
Most Educational Institutions are in a habit of selling things that they propose of in future. Why not just do something first and then sell it. It always pays off when people see what is being promised to them. It gives them right notion of things in place. Sometimes what you may provide them may be of high standards but it quite not may be what people wanted in the first place.
This creates dissatisfaction and a dissatisfied consumer always speaks of his dissatisfaction in public.
And the most important and vital point to remember.
6. People involved should understand the business
It takes decades to build an institution. There may be several ups and downs and there certainly would be bad phases but people involved should be ready to face them. To be true to one’s self is more important than anything. Give what you think is what you would ask for from similar organisation for yourself and nothing less.